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How We Generated 76 Qualified Buyer Leads in 21 Days for a Villa Project in North Goa

Project type

Real Estate

Date

April 24

Location

North Goa

A boutique real estate developer in North Goa launched a 12-villa luxury project priced between ₹1.4Cr – ₹2.1Cr.
They were struggling to get qualified buyer inquiries and site visits through organic Instagram posts and local broker networks.
Read more to find out how we helped them get better leads and site visits.

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Strategy

We built a 3-layer Meta Ads system (Lead Ads, WhatsApp CTAs, Retargeting), targeted HNIs + NRIs, and created a clean, high-converting landing page. Supporting content included short project reels and lifestyle visuals to build trust and reposition the project as premium.

Results

87 total leads in 21 days
₹144 average CPL (50% lower than industry avg)
27 qualified buyer calls
14 site visits booked
2 villa reservations (₹3.2 Cr+ revenue impact)

Deliverables

Meta ad campaigns, landing page, WhatsApp automation, content strategy, weekly optimization, and full reporting—delivering a predictable and scalable lead flow for the project.